Nothing Else, Perhaps, Distinguishes Effective

Not To Innovate Is The Single Largest Reason For The Decline Of Existing Organizations. Not To Know How To Manage Is The Single Largest Reason For The Failure Of New Ventures.

The Aim Of Marketing Is To Make Selling Superfluous.

"value Added" Is A Meaningless Concept For A Retail Business , For A Bank, For A Life Insurance Company, And For Any Other Business Which Is Not Primarily Engaged In Manufacturing.

Working With People Is Difficult, But Not Impossible.

Do First Things First, And Second Things Not At All.