Innovation, I Believe, Is The

Those Lessons That I Got Along The Way Are The Ones That Have Shaped My Life For The Last 20 Years.

Implementers Aren't Considered Bozos Anymore

The Mac Defined Personal Technology, And The Iphone Defines Intimate Technology As A Convergence Of Communications, Content And Location.

Apple Is So Focused On Its Vision That It Does Things In A Very Careful, Deliberate Way.

The Real Challenge Is Not To Get People To Remember More, But To Get Them To Understand Better. We're Just Now Beginning To Be Able To Show What We Can Implement With Technological Tools. I Think Our Interest At Apple Is To Be The Provider Of The Instruments That Will Help Educators And Students Create And Entirely New Kind Of Learning Than What We Have Now.