The Mac Defined Personal Technology,

Steve [jobs'] Brilliance Is His Ability To See Something And Then Understand It And Then Figure Out How To Put It Into The Context Of His Design Methodology - Everything Is Design.

Great Marketing Cannot Sell A Pedestrian Product Very Well.

When I Was 5 Or 6 Years Old, I Never Wanted Toys; I Wanted Electrical Parts So I Could Build Things. And I Was Better At Taking Things Apart And Putting Them Back Together, But I Always Had Extra Pieces Left Over, So I Think It Was An Early Warning That I Was A Better Designer Than An Engineer.

The Japanese Always Started With The Market Share Of Components First. So One Would Dominate, Let's Say, Sensors, And Someone Else Would Dominate Memory, And Someone Else Hard Drives And Things Of That Sort.

I Was Recruited By Pepsi And Put Out In Pittsburgh, And I Worked In The Bottling Lines, And Then I Was Sent On To Phoenix, Arizona, Where I Also Drove Trucks And I Put Up Signs, Pepsi Signage, And I Was Then Sent On To Las Vegas For A Month Of Training, And Then I Finally Ended Up In Milwaukee. So I Got A Really Hands - On Introduction To The Soft-drink Industry. I Was So Appreciative Of The Fact That I Was Able To Not Only Learn A Business Through What I Learned At Business School, But I Was Able To Learn It With Hands-on Learning. I'm A Huge Believer In Hands-on Learning.