If We Hadn't Put A

In The Industrial Age, The Ceo Sat On The Top Of The Hierarchy And Didn't Have To Listen To Anybody ... In The Information Age, You Have To Listen To The Ideas Of People Regardless Of Where They Are In The Organization.

People Are Going To Be Most Creative And Productive When They're Doing Something They're Really Interested In.

The Mac Defined Personal Technology, And The Iphone Defines Intimate Technology As A Convergence Of Communications, Content And Location.

The Real Challenge Is Not To Get People To Remember More, But To Get Them To Understand Better. We're Just Now Beginning To Be Able To Show What We Can Implement With Technological Tools. I Think Our Interest At Apple Is To Be The Provider Of The Instruments That Will Help Educators And Students Create And Entirely New Kind Of Learning Than What We Have Now.

Apple Is So Focused On Its Vision That It Does Things In A Very Careful, Deliberate Way.