Implementers Aren't Considered Bozos Anymore

Steve [jobs'] Brilliance Is His Ability To See Something And Then Understand It And Then Figure Out How To Put It Into The Context Of His Design Methodology - Everything Is Design.

No Great Marketing Decisions Have Ever Been Made On Qualitative Data

I Believe That Crisis Really Tends To Help Develop The Characer Of An Organisation.

Steve [jobs] And I Spent Months Getting To Know Each Other Before I Joined Apple. He Had No Exposure To Marketing Other Than What He Picked Up On His Own. This Is Sort Of Typical Of Steve. When He Knows Something Is Going To Be Important, He Tries To Absorb As Much As He Possibly Can.

Innovation Has Never Come Through Bureaucracy And Hierarchy. It's Always Come From Individuals.