Apple Is So Focused On

I Have Found That I Always Learn More From My Mistakes Than From My Successes. If You Aren't Making Some Mistakes, You Aren't Taking Enough Chances.

The Ipod Is A Perfect Example Of Steve's [jobs] Methodology Of Starting With The User And Looking At The Entire End-to-end System.

Those Lessons That I Got Along The Way Are The Ones That Have Shaped My Life For The Last 20 Years.

If You Repeat Something Long Enough People Believe It's What Happened.

What Makes Steve [jobs'] Methodology Different From Everyone Else's Is That He Always Believed The Most Important Decisions You Make Are Not The Things You Do, But The Things You Decide Not To Do. He's A Minimalist.