If Failure Isn't An Option,

And In A World Where We Have Too Many Choices And Too Little Time, The Obvious Thing To Do Is Just Ignore Stuff. And My Parable Here Is, You're Driving Down The Road And You See A Cow, And You Keep Driving 'cause You've Seen Cows Before. Cows Are Invisible. Cows Are Boring. Who's Going To Stop And Pull Over And Say, Oh, Look, A Cow? Nobody.

The Art Of Good Decision Making Is Looking Forward To And Celebrating The Tradeoffs, Not Pretending They Don't Exist.

The Ladder Of Success Isn't A Ladder. It's A Series Of Steps With Leaps Interspersed Along The Way.

Every Great Company, Brand, Career Has Been Built In Exactly The Same Way: Bit By Bit, Step By Step, Little By Little.

If You Use Your Money To Create Exceptional Products And Services, You Won't Need To Spend It On Advertising.