Doing Justice To The Work

The Essence Of Marketing Today Is To Tell A Story To People Who Want To Hear It, In A Way That Resonates With Them So They Are Likely To Either Respond Or Connect To You, Or Tell Their Friends.

If It Scares You, It Might Be A Good Thing To Try.

So By Giving People A Tool That They Can Share And Benefit From, It's A Form Of Media That Isn't Controlled By Rupert Murdoch Or The Guys At Viacom. It Is A Form Of Media That Is Earned Every Single Time It Spreads.

Saying No To Loud People Gives You The Resources To Say Yes To Important Opportunities.

Treat Different People Differently. Anything Else Is A Compromise.