The Only Reason To Buy

Increasingly, There Are Only Two Kinds Of Companies: Brave And Dead.

Human Nature Is To Need A Map. If You’re Brave Enough To Draw One, People Will Follow.

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

Change Isn't Made By Asking Permission. Change Is Made By Asking Forgiveness, Later.

If You're Remarkable It's Likely That Some People Won't Like You.