I Think I'm Smart, And

Hiding What You Know Is Sometimes As Important As Knowing It.

Willpower Isn’t Just A Skill. It’s A Muscle, Like The Muscles In Your Arms Or Legs, And It Gets Tired As It Works Harder, So There’s Less Power Left Over For Other Things.

Cravings Are What Drive Habits. And Figuring Out How To Spark A Craving Makes Creating A New Habit Easier.

But Countless Studies Have Shown That A Cue And A Reward, On Their Own, Aren't Enough For A New Habit To Last. Only When Your Brain Starts Expecting The Reward--craving The Endorphins Or Sense Of Accomplishment--will It Become Automatic To Lace Up Your Jogging Shoes Each Morning. The Cue, In Addition To Triggering A Routine, Must Also Trigger A Craving For The Reward To Come.

When People Have A Willpower Failure, It's Because They Haven't Anticipated A Situation That's Going To Come Along.