This Is The Real Power

Companies Aren’t Families. They’re Battlefields In A Civil War.

The Biggest Moment Of Flexibility In Our Shopping Habits Is When We Have A Child, Because When You Think About It, All Of Your Old Routines Sort Of Go Out The Window, And Suddenly A Marketer Can Come In And Sell You New Kinds Of Things.

Once People Learned How To Believe In Something, That Skill Started Spilling Over To Other Parts Of Their Lives, Until They Started Believing They Could Change. Belief Was The Ingredient That Made A Reworked Habit Loop Into A Permanent Behavior.

The Best Agencies Understood The Importance Of Routines. The Worst Agencies Were Headed By People Who Never Thought About It, And Then Wondered Why No One Followed Their Orders.

Small Wins Are A Steady Application Of A Small Advantage.