Big Ideas Are Usually Simple

My Motto Has Always Been: Only First Class Business And That In A First Class Way

Never Write An Advertisement Which You Wouldn't Want Your Own Family To Read. You Wouldn't Tell Lies To Your Own Wife. Don't Tell Them To Mine. Do As You Would Be Done By.

I Do Not Regard Advertising As Entertainment Or An Art Form, But As A Medium Of Information.

Never Write An Advertisement Which You Wouldn't Want Your Family To Read. You Wouldn't Tell Lies To Your Own Wife. Don't Tell Them To Mine.

Unless Your Campaign Has A Big Idea, It Will Pass Like A Ship In The Night.