Big Ideas Are Usually Simple

Set Exorbitant Standards, And Give Your People Hell When They Don't Live Up To Them. There Is Nothing So Demoralizing As A Boss Who Tolerates Second Rate Work.

The Best Idea Is The Simplest.

The More Story-appeal There Is In The Picture Or In The Photograph, The More People Would Look At Your Ad

Don't Bunt. Aim Out Of The Ball Park. Aim For The Company Of Immortals.

The Most Important Word In The Vocabulary Of Advertising Is Test. If You Pretest Your Product With Consumers, And Pretest Your Advertising, You Will Do Well In The Marketplace.