Good Copy Can't Be Written

If You Want Action, Don’t Write. Go And Tell The Guy What You Want.

While You Are Responsible To Your Clients For Sales Results, You Are Responsible To Consumers For The Kind Of Advertising You Bring Into Their Homes.

Political Advertising Ought To Be Stopped. It's The Only Really Dishonest Kind Of Advertising That's Left. It's Totally Dishonest.

David Ogilvy Made His Copywriters Come Up 100 Different Headlines For Every Ad They Wrote.

Lazy And Superficial Men And Women Do Not Produce Superior Work.