It's Not Creative Unless It

Advertising Is Only Evil When It Advertises Evil Things.

Once Upon A Time I Was Riding On The Top Of A First Avenue Bus, When I Heard A Mythical Housewife Say To Another, "molly, My Dear, I Would Have Bought That New Brand Of Toilet Soap If Only They Hadn't Set The Body Copy In Ten Point Garamond." Don't You Believe It. What Really Decides Consumers To Buy Or Not To Buy Is The Content Of Your Advertising, Not Its Form.

I Never Tell One Client That I Cannot Attend His Sales Convention Because I Have A Previous Engagement With Another Client; Successful Polygamy Depends Upon Pretending To Each Spouse That She Is The Only Pebble On Your Beach.

People Don't Buy A New Detergent Because The Manufacturer Told A Joke On Television Last Night.

The More Story-appeal There Is In The Picture Or In The Photograph, The More People Would Look At Your Ad