You Can't Be All Things

Strategic Thinking Rarely Occurs Spontaneously

Risk Is A Function Of How Poorly A Strategy Will Perform If The 'wrong' Scenario Occurs.

Without A Goal Analytics Is Aimless And Worthless.

You Can't Be All Things To All People.

If All You're Trying To Do Is Essentially The Same Thing As Your Rivals, Then It's Unlikely That You'll Be Very Successful.