Write The Way You Talk.

Many People - And I Think I Am One Of Them - Are More Productive When They've Had A Little To Drink. I Find If I Drink Two Or Three Brandies, I'm Far Better Able To Write.

I Always Said That Mega-mergers Were For Megalomaniacs.

I'd Like To Be Remembered, As A Copywriter Who Had Some Big Ideas. That's What The Advertising Business Is All About. Big Ideas

While You Are Responsible To Your Clients For Sales Results, You Are Responsible To Consumers For The Kind Of Advertising You Bring Into Their Homes.

Making The Logo Twice The Size Is Often A Good Thing To Do, Because Most Advertisements Are Deficient In Brand Identification. Showing The Clients' Faces Is Also A Better Stratagem Than It May Sound, Because The Public Is More Interested In Personalities Than In Corporations. Some Clients Can Be Projected As Human Symbols Of Their Own Products.