I Always Said That Mega-mergers

The More Informative Your Advertising, The More Persuasive It Will Be.

The Worst Fault A Salesman Can Commit Is To Be A Bore...... Pretend To Be Vastly Interested In Any Subject The Prospects Shows An Interest In.

Ninety-nine Percent Of Advertising Doesn't Sell Much Of Anything.

The More Story-appeal There Is In The Picture Or In The Photograph, The More People Would Look At Your Ad

Supposing You've Got An Acute Appendicitis. You've Got To Be Operated On Tonight. Would You Like To Have A Surgeon Who's Read Some Books Of Anatomy And Knows How To Do That Operation - Or Would You Prefer To Have A Surgeon Who Refused To Read All Books About Anatomy And Relied On His Own Instinct?