Great Hospitals Do Two Things.

Don’t Just Create Content To Get Credit For Being Clever — Create Content That Will Be Helpful, Insightful, Or Interesting For Your Target Audience.

...consumers Do Not Buy One Brand Of Soap, Or Coffee, Or Detergent. They Have A Repertory Of Four Or Five Brands, And Move From One To Another. They Almost Never Buy A Brand Which Has Not Been Admitted To Their Repertory During Its First Year On The Market.

The Mission Of A Great School Is Not To Cram You With Facts So That You Can Regurgitate Them...this Gives Many Boys Such A Distaste For Learning That They Never Read Another Book As Long As They Live. No, The Mission Is To Inspire You With A Taste For Scholarship - A Taste Which Will Last You All Your Life.

My Motto Has Always Been: Only First Class Business And That In A First Class Way

The Headline Is The Most Important Element In Most Advertisements. It Is The Telegram Which Decides The Reader Whether To Read The Copy.