While You Are Responsible To

Study The Methods Of Your Competitors And Do The Exact Opposite.

Advertising Reflects The Mores Of Society, But It Does Not Influence Them.

Encourage Innovation. Change Is Our Lifeblood, Stagnation Our Death Knell.

Ninety-nine Percent Of Advertising Doesn't Sell Much Of Anything.

...consumers Do Not Buy One Brand Of Soap, Or Coffee, Or Detergent. They Have A Repertory Of Four Or Five Brands, And Move From One To Another. They Almost Never Buy A Brand Which Has Not Been Admitted To Their Repertory During Its First Year On The Market.