Study The Methods Of Your

Study The Methods Of Your Competitors And Do The Exact Opposite.

I Can't Stand Callow Amateurs Who Aren't Sufficiently Interested In The Craft Of Advertising To Assume The Posture Of Students.

A Well-run Restaurant Is Like A Winning Baseball Team. It Makes The Most Of Every Crew Member's Talent And Takes Advantage Of Every Split-second Opportunity To Speed Up Service.

I Don't Believe In Tricky Advertising, I Don't Believe In Cute Advertising, I Don't Believe In Comic Advertising. The People Who Perpetrate That Kind Of Advertising Never Had To Sell Anything In Their Lives

If You Want To Be Interesting, Be Interested.