In The Modern World Of

The Majority Of Business Men Are Not Capable Of An Original Thought, Simply Because They Cannot Escape The Tyranny Of Reason.

I Do Not Regard Advertising As Entertainment Or An Art Form, But As A Medium Of Information. When I Write An Advertisement, I Don’t Want You To Tell Me That You Find It ‘creative.’ I Want You To Find It So Interesting That You Buy The Product.

Nobody Should Be Allowed To Create General Advertising Until He Has Served His Apprenticeship In Direct-response

What You Learn Is More Important Than What You Earn.

Lazy And Superficial Men And Women Do Not Produce Superior Work.