When You Have To Choose

An Interface Is Humane If It Is Responsive To Human Needs And Considerate Of Human Frailties.

An Unlimited-length File Name Is A File. The Content Of A File Is Its Own Best Name.

I Am Confident That We Can Do Better Than Guis Because The Basic Problem With Them (and With The Linux And Unix Interfaces) Is That They Ask A Human Being To Do Things That We Know Experimentally Humans Cannot Do Well. The Question I Asked Myself Is, Given Everything We Know About How The Human Mind Works, Could We Design A Computer And Computer Software So That We Can Work With The Least Confusion And Greatest Efficiency?

Once The Product's Task Is Known, Design The Interface First; Then Implement To The Interface Design.

What I Proposed Was A Computer That Would Be Easy To Use, Mix Text And Graphics, And Sell For About $1,000. Steve Jobs Said That It Was A Crazy Idea, That It Would Never Sell, And We Didn't Want Anything Like It. He Tried To Shoot The Project Down.