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What The Customer Buys And Considers Value Is Never A Product. It Is Always Utility, That Is, What A Product Or A Service Does For The Customer.
-Peter Drucker
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What The Customer Buys And
Peter Drucker
What The Customer Buys And Considers Value Is Never A Product. It Is Always Utility, That Is, What A Product Or A Service Does For The Customer.
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Doe
Customers
Utility
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