The Better A Man Is

Profitability Is The Sovereign Criterion Of The Enterprise.

Because Its Purpose Is To Create A Customer, The Business Enterprise Has Two - And Only These Two — Basic Functions: Marketing And Innovation. Marketing And Innovation Produce Results; All The Rest Are 'costs'.

It Is Willingness Of People To Give Of Themselves Over And Above The Demands Of The Job That Distinguishes The Great From The Merely Adequate.

There Are Just Two Questions To Ask To Attain Success In Business: First, "what Business Am I In?" Second, "how's Business?"

To Improve Communications, Work Not On The Utter, But The Recipient.