When The Business Grows, The

All Companies Are Service Companies; Some Also Manufacture Products.

I Would Hope That American Managers-indeed, Managers Worldwide-continue To Appreciate What I Have Been Saying Almost From Day One: That Management Is So Much More Than Exercising Rank And Privilege, That It Is Much More Than "making Deals." Management Affects People And Their Lives.

Tomorrow Always Arrives. It Is Always Different. And Even The Mightiest Company Is In Trouble If It Has Not Worked On The Future. Being Surprised By What Happens Is A Risk That Even The Largest And Richest Company Cannot Afford, And Even The Smallest Business Need Not Run.

Management Means, In The Last Analysis, The Substitution Of Thought For Brawn And Muscle, Of Knowledge For Folkways And Superstition, And Of Cooperation For Force. It Means The Substitution Of Responsibility For Obedience To Rank, And Of Authority Of Performance For The Authority Of Rank.

In Business School Classrooms They Construct Wonderful Models Of A Non- World.