We Must Learn What Customers

The Only Way To Win Is To Learn Faster Than Anyone Else.

Better To Have Bad News That's True Than Good News We Made Up

As You Consider Building Your Own Minimum Viable Product, Let This Simple Rule Suffice: Remove Any Feature, Process, Or Effort That Does Not Contribute Directly To The Learning You Seek.

A Start Up Is An Institution Designed To Thrive In The Soil Of Extreme Uncertainty

In A Startup, Both The Problem And Solution Are Unknown.