We Must Learn What Customers

The Minimum Viable Product Is That Version Of A New Product Which Allows A Team To Collect The Maximum Amount Of Validated Learning About Customers With The Least Effort.

I Would Say, As An Entrepreneur Everything You Do - Every Action You Take In Product Development, In Marketing, Every Conversation You Have, Everything You Do - Is An Experiment. If You Can Conceptualize Your Work Not As Building Features, Not As Launching Campaigns, But As Running Experiments, You Can Get Radically More Done With Less Effort.

I Asked All Of Our Recruiters To Give Me All Resumes Of Prospective Employees With Their Name, Gender, Place Of Origin, And Age Blacked Out. This Simple Change Shocked Me, Because I Found Myself Interviewing Different-looking Candidates - Even Though I Was 100% Convinced That I Was Not Being Biased In My Resume Selection Process.

Most Phenomenal Startup Teams Create Businesses That Ultimately Fail. Why? They Built Something That Nobody Wanted.

If The Plan Is To See What Happens, A Team Is Guaranteed To Succeed - At Seeing What Happens - But Won't Necessarily Gain Validated Learning - If You Cannot Fail, You Cannot Learn.