The Only Way To Win

Better To Have Bad News That's True Than Good News We Made Up

At Imvu, The Cost Of Customer Acquisition Through Our Five-dollar-a-day Adwords Campaign Was Less Than Twenty-five Cents. Our Revenue From Those Same Customers Was More Than A Dollar.

What If We Found Ourselves Building Something That Nobody Wanted? In That Case What Did It Matter If We Did It On Time And On Budget?

A Pivot Is A Change In Strategy Without A Change In Vision.

The Only Way To Win Is To Learn Faster Than Anyone Else.