We Must Define Quality As

It Isn't What You Find, It's What You Do About What You Find.

The Customer Deserves To Receive Exactly What We Have Promised To Produce - A Clean Room, A Hot Cup Of Coffee, A Nonporous Casing, A Trip To The Moon On Goassamer Wings.

Improving Quality Requires A Culture Change, Not Just A New Diet.

The Cost Of Quality Is The Expense Of Doing Things Wrong.

Many Managers Feel, Somewhat Cynically, That People Are Being Paid To Do Their Jobs And That's That. This Attitude Reflects An Insensitivity To People That Is A Trademark Of Many Hockey-style Managers.