Users Do Not Care About

Right Now, Computers, Which Are Supposed To Be Our Servant, Are Oppressing Us.

What I Proposed Was A Computer That Would Be Easy To Use, Mix Text And Graphics, And Sell For About $1,000. Steve Jobs Said That It Was A Crazy Idea, That It Would Never Sell, And We Didn't Want Anything Like It. He Tried To Shoot The Project Down.

Imagine If Every Thursday Your Shoes Exploded If You Tied Them The Usual Way. This Happens To Us All The Time With Computers, And Nobody Thinks Of Complaining.

If I Am Correct, The Use Of A Product Based On Modelessness And Monoty Would Soon Become So Habitual As To Be Nearly Addictive, Leading To A User Population Devoted To And Loyal To The Product.

As Far As The Customer Is Concerned, The Interface Is The Product.