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If I Had Not Studied Music, There Would Be No Macintosh Computers Today.

If Our Field Is "to Advance", We Must - Without Displacing Creativity And Aesthetics - Make Sure Our Terminology Is Clear.

As Far As The Customer Is Concerned, The Interface Is The Product.

Imagine If Every Thursday Your Shoes Exploded If You Tied Them The Usual Way. This Happens To Us All The Time With Computers, And Nobody Thinks Of Complaining.

An Interface Is Humane If It Is Responsive To Human Needs And Considerate Of Human Frailties.