The New Media Are Not

Only The Vanquished Remember History.

All Media Work Us Over Completely. They Are So Pervasive In Their Personal, Political, Economic, Aesthetic, Psychological, Moral, Ethical, And Social Consequences That They Leave No Part Of Us Untouched, Unaffected, Unaltered. The Medium Is The Message. Any Understanding Of Social And Cultural Change Is Impossible Without A Knowledge Of The Way Media Work As Environments. All Media Are Extensions Of Some Human Faculty - Psychic Or Physical.

Literacy, The Visual Technology, Dissolved The Tribal Magic By Means Of Its Stress On Fragmentation And Specialization And Created The Individual.

The Car Has Become The Carapace, The Protective And Aggressive Shell, Of Urban And Suburban Man.

Typographic Man Can Express But Is Helpless To Read The Configurations Of Print Technology.