Research Can Trap You Into

Word Of Mouth Is The Best Medium Of All.

The Most Powerful Element In Advertising Is The Truth.

We Are So Busy Measuring Public Opinion That We Forget We Can Mold It. We Are So Busy Listening To Statistics We Forget We Can Create Them.

Advertising Doesn't Create A Product Advantage. It Can Only Convey It.

You Can Say The Right Thing About A Product And Nobody Will Listen. You’ve Got To Say It In Such A Way That People Will Feel It In Their Gut. Because If They Don’t Feel It, Nothing Will Happen.