Let Us Prove To The

Is Creativity Some Obscure, Esoteric Art Form? Not On Your Life. It's The Most Practical Thing A Business-man Can Employ.

It's Not Just What You Say That Stirs People. It's The Way That You Say It.

No Matter How Skillful You Are, You Can't Invent A Product Advantage That Doesn't Exist. And If You Do, And It's Just A Gimmick, It's Going To Fall Apart Anyway.

There Is No Such Thing As A Good Or Bad Ad In Isolation. What Is Good At One Moment Is Bad At Another. Research Can Trap You Into The Past.

An Idea Can Turn To Dust Or Magic, Depending On The Talent That Rubs Against It.