Advertising Is The Art Of

Just Because Your Ad Looks Good Is No Insurance That It Will Get Looked At. How Many People Do You Know Who Are Impeccably Groomed... But Dull?

No Matter How Skillful You Are, You Can't Invent A Product Advantage That Doesn't Exist. And If You Do, And It's Just A Gimmick, It's Going To Fall Apart Anyway.

Word Of Mouth Is The Best Medium Of All.

The Heart Of Creativity Is Discipline.

Adapt Your Techniques To An Idea, Not An Idea To Your Techniques.