Advertising Is The Art Of

There Is No Such Thing As A Good Or Bad Ad In Isolation. What Is Good At One Moment Is Bad At Another. Research Can Trap You Into The Past.

In Advertising, Not To Be Different Is Virtually Suicidal.

Advertising Doesn't Create A Product Advantage. It Can Only Convey It.

The Real Giants Have Always Been Poets, Men Who Jumped From Facts Into The Realm Of Imagination And Ideas.

The Difference Between The Forgettable And The Enduring Is Artistry.