The Heart Of Creativity Is

Just Because Your Ad Looks Good Is No Insurance That It Will Get Looked At. How Many People Do You Know Who Are Impeccably Groomed... But Dull?

Imitation Can Be Commercial Suicide.

Adapt Your Techniques To An Idea, Not An Idea To Your Techniques.

In This Very Real World, Good Doesn't Drive Out Evil. Evil Doesn't Drive Out Good. But The Energetic Displaces The Passive.

Advertising Doesn't Create A Product Advantage. It Can Only Convey It.