Our Biggest Cost Is Not

Percentage Margins Are Not One Of The Things We Are Seeking To Optimize. It’s The Absolute Dollar Free Cash Flow Per Share That You Want To Maximize, And If You Can Do That By Lowering Margins, We Would Do That. So If You Could Take The Free Cash Flow, That’s Something That Investors Can Spend. Investors Can’t Spend Percentage Margins.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.

Cleverness Is A Gift, Kindness Is A Choice. Gifts Are Easy-they're Given After All. Choices Can Be Hard.

For People Who Are Readers, Reading Is Important To Them.

I Wouldn't Be Surprised If History Records Tim Berners-lee As The Second Gutenberg.