Our Biggest Cost Is Not

It Is Very Difficult To Get People To Focus On The Most Important Things When You're In Boom Times.

People Don't Want Gadgets, They Want Services.

In Seattle You Haven't Had Enough Coffee Until You Can Thread A Sewing Machine While It's Running.

The Book Is Not Really The Container For The Book. The Book Itself Is The Narrative. It's The Thing That People Create.

... If It's Not Your Style To Stretch And Go The Extra Mile To Make Sure Our Customer Experience Is Great, You're Going To Have An Allergic Reaction To This Company. You Probably Won't Stay. If You Do Try And Stay, But Can't Adapt To The Culture Then It Will Reject You Like A Virus From A Healthy Immune System.