In Seattle You Haven't Had

You Don't Choose Your Passions; Your Passions Choose You.

I'm Not Saying That Advertising Is Going Away. But The Balance Is Shifting. If Today The Successful Recipe Is To Put 70 Percent Of Your Energy Into Shouting About Your Service And 30 Percent Into Making It Great, Over The Next 20 Years I Think That's Going To Invert.

Entrepreneurs Must Be Willing To Be Misunderstood For Long Periods Of Time.

A Company Shouldn't Get Addicted To Being Shiny, Because Shiny Doesn't Last.

If You Don't Understand The Details Of Your Business You Are Going To Fail.