Entrepreneurs Must Be Willing To

There Are Multiple Ways To Be Externally Focused That Are Very Successful. You Can Be Customer-focused Or Competitor-focused. Some People Are Internally Focused, And If They Reach Critical Mass, They Can Tip The Whole Company.

We Innovate By Starting With The Customer And Working Backwards. That Becomes The Touchstone For How We Invent.

We've Had Three Big Ideas At Amazon That We've Stuck With For 18 Years, And Thy're The Reason We're Successful: Put The Customer First. Invent. And Be Patient.

Good Ideas Will Always Get Funded, So That's Not Going To Be A Problem. But You Will See That It Will Be Harder And Harder For Bad Ideas To Get Funded.

People Who Are Right Most Of The Time Are People Who Change Their Minds Often