Nothing Will Divide This Nation

I Was Recruited By Pepsi And Put Out In Pittsburgh, And I Worked In The Bottling Lines, And Then I Was Sent On To Phoenix, Arizona, Where I Also Drove Trucks And I Put Up Signs, Pepsi Signage, And I Was Then Sent On To Las Vegas For A Month Of Training, And Then I Finally Ended Up In Milwaukee. So I Got A Really Hands - On Introduction To The Soft-drink Industry. I Was So Appreciative Of The Fact That I Was Able To Not Only Learn A Business Through What I Learned At Business School, But I Was Able To Learn It With Hands-on Learning. I'm A Huge Believer In Hands-on Learning.

I Wanted To Be An Industrial Designer, So I Went To Business School For That, And I Then Went On To Marketing At Interpublic Group Of Companies, Which Was One Of The First Organizations To Actually Think About Brand Marketing. I Worked On Coca Cola's Account, And Then I Was Recruited By Pepsi, And I Ended Up Being Pepsi's First Mba. I Was Called The High Wire Act Because I Was In My 20s And I Was Given Jobs Of Increasing Responsibility That I Was Totally Unqualified For.

I Believe That Crisis Really Tends To Help Develop The Characer Of An Organisation.

It's An Amazing Time To Be An Entrepreneur Because Not Only Is The Stuff Getting More Capable And Powerful, But It's Becoming More Reliable And The Costs Are Coming Down Dramatically. So You Can Go Out As An Entrepreneur And Start A Company On A Credit Card And Go To Aws And A Few Other Services And Be Pretty Virtual And, Who Knows, You May Be The Next Steve Jobs.

Marketing Is Really Theater. It's Like Staging A Performance.