Marketers Have To Move Upstream

It's Not An Accident That Successful People Read More Books.

The Biggest Takeaway For Anyone Seeking To Write Is This: Don't Go Looking For The Way Other Authors Do Their Work. You Won't Find Many Who Are Consistent Enough To Copy, And There Are Enough Variations In Approach That It's Obvious That It's Not Like Hitting Home Runs Or Swinging A Golf Club. There Isn't A Standard Approach, There's Only What Works For You (and What Doesn't).

It's Uncomfortable To Resist The Urge To Settle.

The Ladder Of Success Isn't A Ladder. It's A Series Of Steps With Leaps Interspersed Along The Way.

Not Changing Your Strategy Merely Because You're Used To The One You Have Now Is A Lousy Strategy.