Marketers Have To Move Upstream

Excellence Isn’t About Meeting The Spec, It’s About Setting The Spec. It Defines What The Consumer Sees As Quality Right This Minute, And Tomorrow, If You’re Good, You’ll Reset That Expectation Again

Connect, Create Meaning, Make A Difference, Matter, Be Missed.

Leadership Is The Art Of Giving People A Platform For Spreading Ideas That Work.

And It Doesn't Matter To Me Whether You're Running A Coffee Shop Or You're An Intellectual Or You're In Business Or Flying Hot Air Balloons. People Who Can Spread Ideas, Regardless Of What Those Ideas Are, Win. But Consumers, They Got Way More Choices Than They Used To And Way Less Time.

You Cannot Buy Your Way To Share Of Voice Today; You Cannot Buy Attention Anymore.