But This Is A Remarkable

Every Great Company, Brand, Career Has Been Built In Exactly The Same Way: Bit By Bit, Step By Step, Little By Little.

I Think If Your Goal Is For Everything To Be Okay, That's A Mistake. To Achieve That Goal, The Only Obstacle You'd Have To Face Tomorrow Is To Eliminate All Risk ... I've Made The Decision That I'm Never Trying To Make Everything Okay. I'm Trying For There To Be More Loose Ends, Not Fewer Loose Ends.

You Gain Converts By Winning At Something The Existing Provider Didn't Think Was So Important.

We Don't Become Mediocre All At Once, And We Rarely Do It On Purpose.

When The Legacy You Leave Behind Lasts For Hours, Days Or A Lifetime, You Matter.