You Gain Converts By Winning

The Way The World Works Now, The Way The Rules Of Engagement Operate, You Can't Claim To Make Sense Out Of The Exterior Without Booking Voyages Into The Interior. Think About It: How Can You Understand 'it' If You Haven't Made Any Effort To Understand 'you'? Because What You're Really Doing Is Establishing A Living, Electrical, Vital, Energetic Connection Between It And You. You're Creating Both Of Them, Simultaneously. A Lot Like Quantum Physics.

I Don't Think There's A Shortage Of Remarkable Ideas. I Think Your Business Has Plenty Of Great Opportunities To Do Great Things. Nope, What's Missing Isn't The Ideas. It's The Will To Execute Them.

Decide, Before You Start, That You're Going To Change Three Things About What You Do All Day At Work. Then, As You're Reading, Find The Three Things And Do It. The Goal Of The Reading, Then, Isn't To Persuade You To Change, It's To Help You Choose What To Change.

The First Rule Of Doing Work That Matters: Go To Work On A Regular Basis.

I Look At Starbucks, Howard Schultz Has Made Many Brilliant Decisions, And One Of The Things That They Did Was They Invented The Third Space. It's Not Work, It's Not Home. That's One Of The Engines Of Its Spread. But At The Same Time He Was Doing That, He Bet The Farm To Open More And More Stores In Any Given Town, And Making It Ubiquitous Made It Much Easier To Say To Your Friend, I'll Meet You At Starbucks.