Everyone Is Not Your Customer.

The First Step Toward Becoming Extraordinary Is, Of Course, To Stop Being Ordinary.

Most People With A Big Idea, Great Talent And/or Something To Say Don't Get Lucky At First. Or Second. Or Even Third. It's So Easy To Conclude That If You're Not Lucky, You're Not Good. So Persistence Becomes An Essential Element Of Good, Because Without Persistence, You Never Get A Chance To Get Lucky.

Not Changing Your Strategy Merely Because You're Used To The One You Have Now Is A Lousy Strategy.

If You Want Customers To Hear About You, Make Something Worth Talking About.

The Challenge Is Simple: Quitting When You Hit The Dip Is A Bad Idea. If The Journey You Started Was Worth Doing, Then Quitting When You Hit The Dip Just Wastes The Time You’ve Already Invested. Quit In The Dip Often Enough And You’ll Find Yourself Becoming A Serial Quitter, Starting Many Things But Accomplishing Little. Simple: If You Can’t Make It Through The Dip, Don’t Start. If You Can Embrace That Simple Rule, You’ll Be A Lot Choosier About Which Journeys You Start.