Its Difficult To Do Something

There's No Other Product That Changes Function Like The Computer.

In Our Quest To Quickly Make Three-dimensional Objects, We Can Miss Out On The Experience Of Making Something That Helps Give Us Our First Understandings Of Form And Material, Of The Way A Material Behaves--'i Press Too Hard Here, And It Breaks Here' And So On. Some Of The Digital Rendering Tools Are Impressive, But It's Important That People Still Really Try And Figure Out A Way Of Gaining Direct Experience With The Materials.

Apple Stood For Something And Had A Reason For Being That Wasn't Just About Making Money.

Really Great Design Is Hard. Good Is The Enemy Of Great. Competent Design Is Not Too Much Of A Stretch. But If You Are Trying To Do Something New, You Have Challenges On So Many Axes.

We Don't Do Focus Groups - That Is The Job Of The Designer. It's Unfair To Ask People Who Don't Have A Sense Of The Opportunities Of Tomorrow From The Context Of Today To Design.