Apple's Goal Isn't To Make

Simplicity Is Really Hard.

It's Just Easier To Talk About Product Attributes That You Can Measure With A Number. Focus On Price, Screen Size, That's Easy. But There's A More Difficult Path, And That's To Make Better Products, Ones Where Maybe You Can't Measure Their Value Empirically.

That's An Interesting Thing About An Object. One Object Speaks Volumes About The Company That Produced It And Its Values And Priorities.

Different And New Is Relatively Easy. Doing Something Thats Genuinely Better Is Very Hard.

It Became An Exercise To Reduce And Reduce, But It Makes It Easier To Build An Easier For People To Work With.