It Feels Like Each Time

The Most Important Thing Is That You Actually Care, That You Do Something To The Very Best Of Your Ability

So Much Of What We Try To Do Is Get To A Point Where The Solution Seems Inevitable: You Know, You Think "of Course It's That Way, Why Would It Be Any Other Way?" It Looks So Obvious, But That Sense Of Inevitability In The Solution Is Really Hard To Achieve.

Apple's Jony Ive Describes His "fanatical" Approach To Design In New Interview

To Design Something Really New And Innovative You Have To Reject Reason.

Different And New Is Relatively Easy. Doing Something Thats Genuinely Better Is Very Hard.