Simplicity Is Really Hard.

Objects And Their Manufacture Are Inseparable, You Understand A Product If You Understand How It's Made.

The Goal Of Apple Is Not To Make Money But To Make Really Nice Products, Really Great Products.

The Most Important Thing Is That You Actually Care, That You Do Something To The Very Best Of Your Ability

The More I Learnt About This Cheeky - Almost Rebellious - Company, The More It Appealed To Me, As It Unapologetically Pointed To An Alternative In A Complacent And Creatively Bankrupt Industry. Apple Stood For Something And Had Reason For Being That Wasn't Just About Making Money.

The Computer Industry Is Creatively Bankrupt.