If You Spend Too Much

In Many Cases, Jobs That Used To Be Done By People Are Going To Be Able To Be Done Through Automation. I Don't Have An Answer To That. That's One Of The More Perplexing Problems Of Society.

If You Spend Too Much Time Worrying About How Other People Perceive You, You'll Never Break The Rules.

The Real Challenge Is Not To Get People To Remember More, But To Get Them To Understand Better. We're Just Now Beginning To Be Able To Show What We Can Implement With Technological Tools. I Think Our Interest At Apple Is To Be The Provider Of The Instruments That Will Help Educators And Students Create And Entirely New Kind Of Learning Than What We Have Now.

No Great Marketing Decisions Have Ever Been Made On Qualitative Data

The Japanese Always Started With The Market Share Of Components First. So One Would Dominate, Let's Say, Sensors, And Someone Else Would Dominate Memory, And Someone Else Hard Drives And Things Of That Sort.