No Great Marketing Decisions Have

The Japanese Always Started With The Market Share Of Components First. So One Would Dominate, Let's Say, Sensors, And Someone Else Would Dominate Memory, And Someone Else Hard Drives And Things Of That Sort.

People Who Take Risks Are The People You'll Lose Against.

Great Marketing Cannot Sell A Pedestrian Product Very Well.

The Real Challenge Is Not To Get People To Remember More, But To Get Them To Understand Better. We're Just Now Beginning To Be Able To Show What We Can Implement With Technological Tools. I Think Our Interest At Apple Is To Be The Provider Of The Instruments That Will Help Educators And Students Create And Entirely New Kind Of Learning Than What We Have Now.

Microsoft's Philosophy Is To Get It Out There And Fix It Later. Steve [jobs] Would Never Do That. He Doesn't Get Anything Out There Until It Is Perfected.