If No One Is Pissed-off

As Project Chief You Are Creating A Narrative, A Story, A Good Yarn. If You Look At The Process-journey That Way, You And Your Gang Will ... Dramatically Up The Odds Of A Wow Outcome!

Fact Is, The Work Place To A Great Extent Is "where We Live." We Need Star Accountants. Boffo Saleswomen. Over-the-top Creatives In Marketing And New Product Development. And So On. But, Since We're Effectively Talking About "where We Live," Good Sense And Good Business And "good" Engagement Throughout The "supply Chain," From Vendor's Vendor To Customer's Customer, We Would Benefit Mightily-including On The P & L-if We Insisted (!) On: "pleasant." "caring." "engaged."

Forget All The Conventional 'rules' But One. There Is One Golden Rule: Stick To Topics You Deeply Care About And Don't Keep Your Passion Buttoned Inside Your Vest. An Audience's Biggest Turn-on Is The Speaker's Obvious Enthusiasm. If You Are Lukewarm About The Issue, Forget It!

Don't Let The Vision Be Shot Through With Holes, But Be Damn Sure Some Of Your Best And Brightest Are Shooting At It -- With Bazookas As Well As Sniper's Rifles.

I Think Economics, Content, And The Ability To Interact With Content In New And Different Ways Are What Will Drive The Adoption Of E-books.